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Bringing relationship marketing theory into B2B practice : the B2B-RP scale and the B2B-RELPERF scorecard / Luís Filipe Lages, Andrew Lancastre, Carmen Lages

Main Author Lages, Luís Filipe Coauthor Lancastre, Andrew Peter de
Lages, Carmen Publication Lisboa : Universidade Nova. Faculdade de Economia, 2005 Description 26 p. ; 30 cm Series Working paper , 471 April 2005 ISSN 0871-2573 Topical name Marketing relacional
Mercado eletrónico CDU 658.8

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